Category Archives for "Tips"

Taking Event Lights on the Road: Experiential Marketing

jameson experiential marketing brand activation party

Experiential Marketing Lighting: Taking the Show on the Road Setting Your Team Up for Success When You Can’t Control the Entire Event Environment “Experiential Marketing” can obviously mean a lot of things… it can be your traditional trade show, it can be a brand activation event for the hot new mobile device, it can refer […]

5 Ways to Use Stage LED Lights the Correct Way

3 points music fest 2016 rental lighting stage

6 Ways to Use Stage LED Lights the Correct Way LED Lighting Can Solve A lot of Lighting Challenges, But You Have to Know The Lay of the Land!     The fact that stage led lights are becoming more and more popular is hardly news- a quick glance at any rider, pull sheet, or […]

5 Things NOT to do With Your Event Lighting Rental

5 Things Not to Do with Your Event Lighting Rental A Handful of “Uh Oh” Moments That Will Derail and Event Every Time! While we won’t pretend that lighting an event is easy or something that everyone is automatically going to take to like the proverbial “duck to water”, there are certain things that ANYONE […]

What Does Intelligent Stage Lighting Mean?

Intelligent Lighting

What Does”Intelligent Lighting” Mean? A Layman Explanation    Intelligent Stage Lighting is stage lighting that has automated or mechanical functions beyond the more traditional stationary illumination. While they are capable of displaying complicated effects and functions, they can only do what the programmer tells them to do.   They are fully automated, which allows the […]

Trade Show Lighting: Questions to ask your designer

trade show av and lighting

Trade Show Lighting: Questions to Ask Your Designer Enlisting an Expert Can Save You Headaches on the Floor It probably goes without saying (though -of course – I am about to say it anyways), but -when designing your trade show lighting , it is always a good idea to ask an actual designer for their […]

Church Interior Lighting: Tips From the Experts

Illuminating your place of worship is one of the most important decisions you will have in the design phase of church lighting, whether remodeling or building from the ground up. Church interior lighting effects visibility and mood. The Focal Point:The lighting in a church can draw attention from one area and detract it to another. Creating […]

The TRUSS RENTAL COMPANY Secret to Saving On Labor

truss cross beam

Unions and the Truss Rental Company The Secret to Saving on Labor Truss is sort of one of those staples at almost every event, yet it’s often one of those things you don’t really notice unless you are specifically looking for it. Done correctly it can seamlessly integrate with the surrounds and be nearly invisible, […]

Trade Show Booth Lighting: What to Ask Your Designer

​Trade show booth lighting can be set up in various ways, and your selection depends on what you want to deliver. Different lighting effects such as color temperature and chromaticity influences the entire space where the lighting is provided. With a little extra planning you can have your trade show booth look flattering and attract as many […]